“Travel not to escape life, but so life doesn’t escape you”.

World Tourism Day highlights the power of tourism for growth, development and cultural identity and is seen as a unique opportunity to raise awareness on tourism’s actual and potential contribution to sustainable development.

The theme of World Tourism Day 2020 is “Tourism and Rural Development” -celebrates tourism as the ultimate cross-cutting sector that contributes to all of the Sustainable Development Goals.

On this day, let’s celebrate Kerala- one of the ‘Ten Paradises of the World’ and ’50 must visit places of a lifetime’ as listed by National Geographic’s Traveller magazine.